To Assess if the Halo Effect Influences the PublicÕs Purchasing Habits of Organic Food and to Test if Organic Labels Bias Taste Perceptions.

Project title: To Assess if the Halo Effect Influences the PublicÕs Purchasing Habits of Organic Food and to Test if Organic Labels Bias Taste Perceptions.
Overview:

We aim to test the Halo Effect’s influence on the public’s taste perception of organic food and assess their purchasing decisions and understanding of organic-food